A good launch gives your book the best chance of finding its first readers. You do not need a huge budget, but you do need a plan. Here is a simple timeline you can adapt.
Three months before
- Finalise your title, cover and book description.
- Set up or refresh your author website with a page for the book.
- Start or grow your mailing list with a clear reason to subscribe.
- Decide how readers will buy: retailers, your own store or both.
Two months before
- Order proof copies of the print edition and check them carefully.
- Set up your retailer pages and pre-orders if available.
- Prepare your launch materials: graphics, short excerpts and email drafts.
- Contact reviewers, bloggers and readers who may want an advance copy.
One month before
- Announce the launch date to your mailing list and social followers.
- Share your cover reveal and a short excerpt.
- Finalise your plan for launch week, including events or interviews.
Launch week
- Email your list on launch day with clear buying links.
- Post consistently, but focus on talking with readers, not only promoting.
- Thank everyone who helps, and gently remind readers that honest reviews help others decide.
After launch
- Keep sharing the book over the following weeks, not just on day one.
- Write blog posts and updates that connect to your book’s themes.
- Review what worked and plan your next steps.
Use our book launch readiness checklist and learn about our book launch and author marketing service.
Talk to BzLogics
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