Writing a great book is only half the job. Readers also need to be able to find it. Book SEO means making your book and your author presence easy to discover, both on retailer sites and in search engines such as Google. Here are the foundations every author should get right.
1. Optimise your retailer listing
Your title, subtitle, description and categories help retailers understand who your book is for. Write a clear, engaging description that speaks to your reader first. Use natural language that matches what your readers actually search for, and avoid stuffing in keywords.
2. Choose categories and keywords carefully
Retailers let you place your book in categories and add keywords. Pick the ones that genuinely describe your book and look at how similar titles in your genre are listed. Relevance matters more than trying to appear everywhere.
3. Build an author website that supports your book
An author website gives you a home you control. Give each book its own page with the cover, description, purchase links and an extract. Search engines can then connect your name, your books and your genre.
4. Be consistent with your name and details
Use the same author name, bio and links across your website, retailer pages and social profiles. Consistency helps search engines understand that they all refer to the same person.
5. Publish helpful content
A blog about the topics, themes or settings in your books can bring in readers who have not heard of you yet. A crime author might write about research, a non-fiction author might answer questions their readers ask.
6. Collect reviews honestly
Reviews help readers decide, but they must be genuine. Invite your real readers to leave honest feedback, for example through a note at the end of the book or in your newsletter, and never buy or fake reviews.
7. Grow an email list
Search and retailer visibility can change over time. An email list lets you reach readers directly when you launch a new book.
No one can promise a particular ranking, but good fundamentals make your book easier to find. See how we help with Book SEO for authors and author website design.
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