Both platforms power successful websites, but they suit different needs. The right choice depends on what you sell, how you want to manage content and how much customisation you need.
The short version
Shopify is built for selling products. It is a hosted platform, so hosting, platform updates and checkout are handled for you. WordPress is a flexible content management system that can power anything from a brochure site to a large online store, usually with WooCommerce for selling. It gives you more control and customisation, with more responsibility for hosting and maintenance.
When Shopify is a good fit
- Selling products is the main purpose of the site
- You want a quick set-up with a built-in checkout
- You do not have technical staff to look after a site
- You want apps for marketing, inventory or shipping
When WordPress is a good fit
- Content, a blog and search visibility are central to your strategy
- You need custom features or integrations with other systems
- You sell alongside other things such as bookings, memberships or services
- You want full control over hosting, data and design
Costs to compare
Do not compare only the headline price. Shopify charges a monthly subscription, may add transaction fees depending on your plan and payment provider, and many stores add paid apps. WordPress software is free, but you pay for hosting, a domain, any premium themes or plugins, and ongoing maintenance. Check current pricing with each provider, because plans change.
SEO and content
Both platforms can rank well. WordPress is especially strong for content-led sites and gives you more control over page addresses. Shopify uses fixed address structures for products and collections, which is fine for most stores but less flexible.
Maintenance and security
Shopify handles platform updates for you. A WordPress site needs regular updates, backups and security monitoring, which is why many businesses choose a maintenance plan or an agency to look after it.
UK considerations
Whichever you choose, check how it handles VAT, UK payment providers, delivery options and data protection. A UK-facing store should also have clear delivery and returns information and a privacy policy.
Questions to help you decide
- Is selling online the main goal, or is it one part of a wider site?
- How important are blogging and search visibility?
- Do you need custom features that off-the-shelf apps do not offer?
- Who will manage the site day to day?
Talk to us
We build on both WordPress and Shopify. If you are unsure which suits you, try our service finder, read about our website development service or request a quote.
